Twitter has grown to 400 million active monthly users; the scale of the platform is vast and the simple nature of sharing 140 characters of text has no doubt contributed to it’s high level of adoption but also the misunderstanding about how best to use Twitter marketing for business.
Twitter is a great platform for most marketeers. Creating a Twitter page is straightforward but whilst typing 140 characters would appear to be simple in reality, just like any content writing, generating tweets that are engaging and that encourage users to act and share takes great skill and experience. The other important aspect of Twitter based marketing is the number of followers receiving your tweets. Sending 10 tweets today about your brand or products means absolutely nothing without first understanding the impact of 10 people seeing the tweets versus 10,000. The impact of Twitter in your marketing campaign revolves around the size of your following.
Growing a strong following on Twitter relies on more than just sending out tweets about your brand, your products and interesting events. To grow your Twitter audience you need to connect with your target audience and interact with them, you also need to be able to identify followers that are likely to engage and bring additional followers as a result. Twitter marketing can be very powerful, however, it needs to be seen not as a one-way communication method but as a two-way discussion platform.
When you engage effectively with your audience across social media you open up a direct communication channel that helps advertise and sell your products and services.