Instagram, with more than 40 billion images shared and 400 million monthly active users, generates an average of 80 million photos per day. The social network powers the sharing of images and creation of community among users around the world and for that reason Instagram marketing has become a crucial tool for brands looking to connect with their audience.
Instagram presents a really exciting advertising and marketing platform for most marketeers, particularly those responsible for a product range that relies on visuals to attract customers. Creating an Instagram profile is straightforward but whilst taking a photo and uploading it would appear to be simple, in reality, just like any content creation, generating Instagram posts that are engaging and that encourage users to act and share takes great skill and experience. The other important aspect of Instagram based marketing is the number of followers viewing your images. Uploading 10 photos each day means absolutely nothing without first understanding the impact of 10 people seeing the images versus 10,000. The impact of Instagram in your marketing campaign revolves around the size of your following.
Growing a strong following on Instagram relies on more than just sending out images related to your brand, your products and interesting events. To grow your Instagram audience you need to connect with your target audience and interact with them, you also need to be able to identify followers that are likely to engage and bring additional followers as a result. Just like Twitter, Instagram marketing can be very powerful, however, it needs to be seen not as a one-way communication method but as a two-way discussion platform.
When you engage effectively with your audience across social media you open up a direct communication channel that helps advertise and sell your products and services.