There are a wide range of benefits for businesses that bring a blog into their online marketing offering. Promotion, market research, and customer service are all rewards that blog owners will recognise. It is estimated that marketeers who conduct blog marketing generate 67% more leads than those that do not.
A blog is a tool that is not only capable of reaching new customers, but can also build a dynamic community which exchanges information, solutions, reviews and opinions about a business and its products, services and reputation. The interconnected nature of social media, where a single customer can share an experience with their own network, presents opportunities to reach many people. Also, the dynamic nature of a blog, which is always being refreshed and updated, helps achieve higher search engine rankings, which in turn attracts new customers.
The personal nature of blogging, and the ability to generate online conversations and interactions, allows a business to develop and project a personality to suit their wider marketing efforts. Such characteristics, need to be defined and managed through clear planning to ensure consistency over time but what a blog allows you to do is to project your voice to existing and future customers. In tandem with the product or service information on your website, your blog can create the human element behind your business, a reassuring voice that tells your audience that you are safe to deal with.
When you engage effectively with your audience across social media you open up a direct communication channel that helps advertise and sell your products and services.