LinkedIn has introduced an advertising platform allowing companies to target customers with amazing accuracy. LinkedIn is now an immensely powerful tool in the B2B advertiser’s toolbox.
LinkedIn’s revenues come from its premium subscriptions and advertising platform which is the biggest B2B advertising platform in the world. The key to the LinkedIn platform, much like the Facebook version, is its ability to target.
LinkedIn understands where each and every one of its users is based, where they work, their education level, their employment status, employer and job role amongst many other pieces of information. In short, the average LinkedIn user shares so much information about him or herself that LinkedIn can create an incredibly detailed and accurate profile of its users that the company can sell this profile to advertisers who want complete control over who their advertising targets and how much they spend.
LinkedIn adverts are created within the website’s advertising portal. Headlines, subheadings, advertising text and images can all be added into a LinkedIn advert. Multiple adverts can be created in order to test one set of creative against another and these adverts can be delivered to targeted users in a way that best suits the advertiser. For example, an advertiser might choose to show adverts at specific times of the day, ensure they stick to a specific budget or display adverts until a specific number of responses through interactions has been obtained.