Facebook has introduced various advertising platforms allowing companies to target customers with amazing accuracy. Facebook advertising is now an immensely powerful tool in the advertiser’s toolbox.
Facebook’s revenues come from its advertising platform which in many respects is the best advertising platform in the world. The key to Facebook advertising is the ability to target.
Facebook understands where each and every one of its users lives, how old they are, their education level and where they are studying if they are still in education or where they work if they are in employment. Facebook also knows where users go on holiday, who they go on holiday with, which brands they consume, the content they choose to share and the friends they have. In short, the average Facebook user shares so much information about him or herself that Facebook can create an incredibly detailed and accurate profile of its users that the company can sell this profile to advertisers who want complete control over who their advertising targets and how much they spend.
Facebook adverts are created within Facebook’s advertising portal. Headlines, subheadings, advertising text and images can all be added into a Facebook advert. Multiple adverts can be created in order to test one set of creative against another and these adverts can be delivered to targeted users in a way that best suits the advertiser. For example, an advertiser might choose to show adverts at specific times of the day, ensure they stick to a specific budget or display adverts until a specific number of responses through interactions has been obtained.